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About

I’m Dr Nina Francis

Founder of The Secret Majority and an academic psychologist working at the intersection of psychology, family relationships, and life transitions.

My work brings together research, practice, and real-life experience, supporting individuals, couples, and professionals to navigate complex, emotionally overwhelming situations.

You see, every single decision we make, every hope and fear we have are shaped by emotion, experience, and meaning, often without us realising.

My work brings awareness to these dynamics in a way that is underpinned by rigorous and robot research, yet with passion and heart. Thus, my approach is rooted in emotional and social intelligence, combining psychological insight with a calm, human way of working.

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My academic work explores how expectations, identity, and loss shape our experiences within families. I completed my PhD in 2025, building on earlier master’s research in the same area: the psychosocial impact of a rupture in a hoped-for future. My research focuses on the complex emotional and psychological experiences that can arise when expectations about family life or parenthood do not unfold as imagined, and often, deeply hoped for.

I have a particular interest in the role of language: how the words we use both reflect and shape emotional experience, identity, and meaning. My work goes beyond applying existing frameworks; I have developed new terminology for a nuanced parental experience that happens due to a rupture in an imagined future that in this case is centred around infant sex. While this work sits in a different field to law, it is now being used worldwide and in training within organisations including the NHS.

When we better understand what drives behaviour when people are navigating divorce, we can create better outcomes for everyone.

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This focus on language underpins everything I do and all we do at The Secret Majority. I am interested in how words have the power to validate or silence, connect or distance, and ultimately shape how people understand themselves, their relationships, and the situations they are navigating.

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